Discover the World of Hera Hues: Lingerie for the Modern Muse

With Death Comes Rebirth

Unfortunately, this story starts with deep mourning, a pandemic, and frustration- talk about a vulnerable first blog post, but we’re going to keep it real here. As I am a very private person, I will be spilling the sauce, as my very Italian therapist says. So, welcome to the unofficial digital diary of how we ended up here, Silk Muse. 

In 2018, I lost the most important person in my life, my mom. It was swift, unexpected, and changed my life forever. Grief stricken and feeling as though the ground below me was suddenly a waterbed, I struggled to find stability and quickly fell into a hole of heightened depression and despair. As it is commonly said, I joined the dead parent club. A club of comradery and relatability for those that suffer the tragic loss. A club, few want to belong to. Three months of bed rot later, COVID-19 hit the US and swept through with rage and vengeance. 

Growing Up in a Culture of Body Criticism

As a 2000’s kid, I spent chore money on fashion and trash tabloid magazines that shamed and exploited any change within a woman's body. A celebrity just had a baby? She was fat. Suffering from a medical complication that caused rapid weight loss? She must be on drugs or not eating. It became the era of normalizing public toxicity during the boom of the internet and start of social media. Away from The Sims, I would scroll daily on popular blogs and forums, soaking up the ruthless rumors and gossip among the stars (looking at you, Perez Hilton). It painted the female body in a negative light, no matter the size, and over time, my inner dialogue recited tabloid headlines every time I saw my body in the mirror. A voice that required most of my 20’s to silence, and I still struggle to hush from time to time.

 How Lingerie Became My Source of Confidence

While advancing further into adulthood, I yearned for confidence and the ability to embrace my body for how it looked as opposed to researching and experimenting with crash diets and near-death exercise programs. There were constant changes needed in my mind, and I would scrutinize to no end. I idolized the self-assured characters on my screen, portrayed by Grace Kelly, Elizabeth Taylor, and Marilyn Monroe, and dreamt of how eyelash lace, luxurious chiffon silk, and embroidered corsets would usher my insecurities away. 

Sadly, it is not that easy, but I found little habits helped to give me the boost I needed to grow and develop a newfound level of confidence and self-acceptance. This, I found, was tucked conveniently in my lingerie drawer. 

From first dates to final stage interviews, I found security and empowerment in a lacy matching pair of panties and bra. My days felt lighter and brighter just by wearing a set that made me feel beautiful. It was my intimate and unseen secret that acted as a superhero suit, underneath it all. 

The problem, however, was that I searched high and low for pieces that fit well and also felt practical for daily wear. I found myself spending countless hours scouring site after site, trying to find quality pieces that expressed my personality and unlocked the alter-ego of my confident self I had been hiding away.

Creating the Hera Hues Brand

Like many people, I found myself laid off early into the pandemic and in complete isolation while the country shut down. I looked tirelessly for my next job opportunity, but the world was at a standstill. I always knew I wanted to run my own business; however, I had no idea what that would look like. Stuck between boredom and too much free time, I thought it was now or never. So I started to put my thoughts down on paper in an attempt to make the most out of this horrendous experience. 

Alongside my admiration for Hollywood starlets, vintage pinup, and Dita VonTeese, I found inspiration in powerful goddesses. Hera, it be specific -if you couldn’t tell already. While known for her vengeful and jealous nature (oops, there may be a red flag or two), she is recognized as the goddess of women and family, and we love a girl’s girl. 

Over time, I started to see my ideas come to life and pieces that fit our mission. Pieces and designers that celebrated the uniqueness and beauty of the woman’s body through lingerie construction and the sourcing of meticulous fabrics.

 After countless long nights, tech neck, and contacts dried to my eyes from staring at a computer screen day and night. She was ready to be launched.

Hera Hues was launched on September 15th, 2020 in honor of what marked a very special day to me- my mom’s birthday. Over the years, Hera Hues has transformed from a passion project to an operating business. Like every business owner, I have goals and a vision of what I want to accomplish with Hera Hues and am working on making those goals a reality for 2026. I want to help other women unlock their confidence and embrace the great femininity of being a woman. 

As we continue to grow, we continue to remind ourselves of the why. And it all boils down to the little girl version of yourself. She truly deserves every bit of self-love and acceptance. Take the time to acknowledge how proud you have made her and celebrate her. Your future self will thank you. 

In the meantime, it means the most to me that you are here. We welcome all into our community and aim to continue supporting women while incorporating a touch of luxury into everyday life. Thank you for coming along on this journey with us.